EBooks
eBook e Mac
Conferenza stampa per la presentazione di Ebook Lab Italia
www.ebooklabitalia.com/
siamogeek.com/2010/09/ebook-lab-italia/
6 Steps to Creating Your eBook
Article by Meredith Liepelt
Copyright (c) 2009 Meredith Liepelt
Like it or not, we live in a world or immediate gratification, particularly when considering the online world. People use the Internet mostly to search for information. When your prospects arrive at your web site, they are in the mindset of gathering information, so it is critical to meet that need. Because of this, ebooks are all the rage. They are easily sent from author to user, they are immediately downloadable and they are relatively inexpensive to create.
Any business can benefit from having an ebook. Ebooks are generally used in one of two ways. First, you can use it as an irresistable complimentary offering to your prospects so they can start to know, like and trust you. This is important because people buy from people they know, like and trust. Second, you can use your ebook as an item for sale on your web site. Either way you choose to use it, the point is that you use your ebook to grow your business.
Here are the six steps to developing an ebook that lead your reader through a series of organized thoughts that lead them to the conclusion that you are the “go-to” expert in your industry:
1. Address the Main Problem or Problems
This is the first section of your ebook, after your cover page and table of contents and perhaps a forward. In this section, you commiserate with the reader. You need to let the reader know that you understand their issues and their points of pain. So if your business involves coaching corporate executives, you may want to address the pain point of dealing with stress and the expectation of doing more with less. Generally speaking, this section should be one to four pages.
2. Explain the problem
Letting people know that they aren’t the only ones suffering from these issues is extremely important. People like to feel that they are not alone. Be sure to let them know that there are plenty of others suffering with these same problems. In fact, in this section of your ebook you discuss why the problem even exists. Make sure they feel that you understand the issue at hand. Statistics and quotes from other experts are great things to include here. This section is around two to four pages.
Using the executive coach scenario, you can explain that in your work with other executives, you have noticed that stress is an ongoing and deeply disturbing issue. You will want to address why this is such a critical issue that needs to be addressed. You can talk about the economy, tightening of the purse strings, eagerness to please investors, etc.
3. Introduce Your Solution
Now that you have addressed your ideal clients’ pain points, it’s time to let them know there is a solution. In fact, it’s important to let them know that you hold the solution. To do that, this is where you explain your formula or your program. You really need to break it down and make it as simple as possible to understand. This section can be very short and sweet – one half to two pages. As an executive coach, you can simply provide the name of your program and a short description.
4. Describe your Solution
This section of your ebook includes the meat of your ebook and will be at least 10 pages. If you can provide a certain number of steps to your solution and describe them in detail, that works really well.
For example, as an executive coach, you could talk about your program that has helped other executives. You may feel like you are “giving away the farm” when you create this ebook, but the point is that you need your reader to understand your philosophy and how you work. You need to show your reader that your solution will work for them. Your solution solves the pain that you gracefully uncovered in the above sections.
5. Provide Your Social Proof and Credibility
Finish your ebook with real-life examples of how your system has worked with others. “I’ve worked with dozens of (or maybe hundreds of)… and they have all had successes to share. ” Then provide them in testimonial or case study format. Use headshots if you can as it helps build your credibility.
6. Give Your Ebook a Great Title
You’ve heard the saying, “You can’t judge a book by its cover.” Well, actually in the online world, people most certainly do! And even more, ebooks are judged by their titles. If you need inspiration, look at magazines for great headline and title examples. Here are a few headline templates to get you started:
* How to (list result here) in 6 Simple Steps* 10 Secrets to (list big result here)* How (target market) Can (result) in Record Time
As you write your ebooks, keep in mind that you lead your reader through these six steps every time. It’s a winning formula that has been used to help write many ebooks over the years. Some of your readers will take action on with the help of your ebook while others will contact you to hire you or engage your business further. Either way, job well done!
A few other fast facts and tips about your ebook: Use graphics to break up your text and help to illustrate your points. Have it professionally designed and convert it from a Word document to a PDF. Ebooks can be any length, but generally they are 20 pages or more in length.
Following these steps will put you on track to create your ebook. While you’re at it, how about creating a series?
How to Make, Market and Sell Ebooks – All for FREE: Ebooksuccess4free
eBooks – click on the image below for more information.
eBooks
Have you written a book or are you writing one? Are you weighing options of what to do next? Then consider creating ebooks, because ebooks and the devices that read them are the fastest growing sectors in the publishing industry.
Amazon has the Kindle, Barnes & Noble the Nook, Sony’s got the Reader, Apple has the iPad, new tablets are emerging and Google Ebooks has been released. People even read on their cell phones. Ebook sales are soaring and will surpass paper book sales in the near f
How to Make, Market and Sell Ebooks – All for FREE: Ebooksuccess4free
Click on the button for more eBooks information and reviews.
uTales : Crowdsourcing Children's Book Publishing
eBooks
By Daniel Donahoo The children's eBook space is evolving so quickly and changing so fast, this is almost Part 3 of my look at digital books for kids. Last month, GeekDad looked at a number of different models and types of eBooks that are out there and …
Ci sto lavorando…
–
Seen in the group"views 88" (?)
Certainly a book worth reading.,
If you are thinking about writing an ebook, in the process of doing so or have already written your book, you will benefit from the ideas and suggestions provide by Jason Matthews in his book “How to Make, Market and Sell Ebooks – All for FREE”. I am the author of three ebooks, with at least one more planned for the near future. Before reading Matthews’ book, I knew that I didn’t know everything there was to know about ebooks, but I was surprised by how much I didn’t know. For example, if you want your ebook available on all of the formats .pdf, .epub, .mobi, .txt, .lrf, .rtf, and .pdb, you need to keep things simple avoiding complicated or fancy formatting – don’t use or refer to page numbers as e-readers are not like books in that they don’t have page numbers.
Matthews begins by describing how he attempted to promote his books in the past by throwing some money at it and waiting for the returns to roll in. As with most authors, he found that this is not the path to riches but rather to rags. He had to find a different way.
His approach is to invest in “sweat equity” and to take advantage of the free or low cost tools and resources available on the internet.
Major chapters include: Social Media; Creating Your Blog Site; Cover Design; Formatting and Uploading for Smashwords, Amazon and other Retailers; Formatting for Your Sites, Making Your own Conversions; Creating Your Website; SEO (Search Engine Optimization); Preparing Your Website for Ebook Sales; Selling Your Ebook from Your Websites; PR (Public Relations).
In the vast majority of cases, Matthews provides sufficient information and detail for you to implement his approach. In the few instances where the implementation is more complicated, he provides an overview and then directs you to an on-line reference for more detail.
Certainly a book worth reading.
Was this review helpful to you?
|Excellent Book! Well worth the investment.,
I recently purchased Jason’s e-book “How to Make, Market & Sell e-books”, and wanted to share my thoughts. I have been researching the idea of creating and publishing my own sales & marketing books. I’m amazed that I ran across Jason’s book… it was full of valuable information that will help any person who is interested in creating, publishing & marketing their own book.
Jason’s book is easy to read, and has step by step directions regarding the creation and publishing of your own e-book. His book will literally save you thousands of dollars of potentially wasted time and costs incurred trying to self-publish your own material.
The book is full of easy to implement methods for creating websites, blogs, and includes easy methods to establish a network of potential readers/buyers!
If you are interested in writing & publishing your own books, I suggest you buy Jason’s book first. It will certainly help you, and investment is very fair compared to the information he provides.
Thanks Jason & good luck to those of you interested in writing & publishing your own e-books!
Was this review helpful to you?
|